Welcome
Digital Product Manager | Digital Transformation Specialist
Project Management Professional (PMP) | Chartered Marketer (Canadian Marketing Association)
About Me
Digital product and transformation specialist with 10+ years delivering customer-facing and internal platforms across public sector, healthcare, financial technology, and the creative industries.
Strong in discovery, prioritization, and delivery, with a track record of shipping 100+ websites and multiple digital products, plus managing a combined Canadian Dollar (CAD) 100,000 annual performance marketing budget across approximately 50 small and medium-sized enterprises (SMEs).
Master of Science (MSc) research focused on how mobile banking application features shape customer experience in the United Kingdom.
10+
Years Experience
100+
Websites Shipped
50+
SMEs Supported
Open to opportunities
Product, platform, and digital transformation
Career Journey
Health technology product ownership focused on translating clinical guidance into behavior-led digital journeys. Built delivery-ready product artifacts and a measurement framework to support iteration, accountability, and stakeholder reporting. Strengthened product discovery, requirements quality, and privacy-by-design thinking in a regulated health context.
Public sector operational role supporting in-person and hybrid court proceedings. Advanced through accuracy, reliability, and rapid mastery of process, while managing documentation workflows with confidentiality and compliance requirements. Deepened governance mindset, risk awareness, and high-stakes stakeholder service under time pressure.
Platform ownership for a SharePoint intranet serving a 19,000-staff community. Shaped information architecture, publishing standards, and accessible content pathways to support staff networks and internal campaigns. Strengthened content design, stakeholder alignment, and governance for enterprise intranet environments.
Creative industry engagement (concluded July 2024) focused on brand refresh and digital growth. Improved audience journeys and performance through audit-led optimization, reduced bounce rate by 49%, and increased Youth Academy registrations by 60% to capacity with a waiting list. Built stronger reporting and stakeholder visibility, reinforcing campaign planning and measurable digital communications.
Agency-side product and delivery leadership across approximately 50 small and medium-sized enterprises (SMEs). Managed a combined Canadian Dollar (CAD) 100,000 annual performance budget and shipped 100+ websites across multiple sectors. Led cross-functional delivery for an eCommerce marketplace, a health insurance portal, and a travel mobile application, strengthening end-to-end delivery, stakeholder management, and data-led optimization.
Digital transformation consulting across banks and the Central Bank of Nigeria, focused on financial inclusion, gamification, and cashless policy initiatives. Delivered national awareness and activation work at scale, strengthening stakeholder management, program planning, and execution discipline across multi-location engagements.
Portfolio
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Web Portfolio
A selection of live sites shipped across healthcare, media, tourism, consulting, and the creative sector.
Healthcare
preconnix.com
Product-led health platform
Media
gathermedia.ca
Storytelling and publishing
Community
gobeth.net
Community-facing web build
Health and Wellness
lifeactionplus.com
Service and content experience
Tourism
afrotourism.com
Tourism positioning and discovery
Creative Industries
utopiatheatre.co.uk
Audience journey and campaigns
Consulting
intermarc-ng.com
Corporate credibility and messaging
Retail
laternabooks.ng
Commerce and product discovery
Work Links
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National Health Service (NHS)
Internal communications and storytelling in a large public sector environment.
Open articleFinancial Technology
Industry-facing communications around cashless policy and adoption.
Open articleFinancial Technology
Coverage of innovation themes and growth in payments infrastructure.
Open articleUtopia Theatre
Stakeholder-focused copy supporting credibility and partner confidence.
Open articleUtopia Theatre
Public recruitment story designed for reach, clarity, and action.
Open articleUtopia Theatre
Release-style copy supporting awareness and attendance intent.
Open articleUtopia Theatre
Cultural feature writing and audience storytelling.
Open articleUtopia Theatre
Event positioning and clear conversion paths for bookings.
Open articleExpertise
Get In Touch
Open to product leadership, platform ownership, and digital transformation opportunities.
Mini Case Study
Problem
Approach
Outcome
Capabilities demonstrated
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